This report provides an analysis of the retail e-commerce in Hungary and Romania. The main goal of the report is to introduce the importance of this segment in Hungary and to show the largest web stores in the countries, for example: Bookline in Hungray and eMag.ro in Romania. In the second chapter one can find a looking out for the trends of the hungarian market in the last 5 years. On the other hand there is a chart about the number of people who shopped online in the period between 2009 and 2014 too. These informations can help to create a realistic view about the market and the expected increase in the future. In the analysis there are some important datas about the romanian market, as well. There are rates about how many people have internet connection in each country and the percentage who are useing this connection for online shopping in the last few years.